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Nando's latest mango stealing stunt


How do you launch big new taste to Australians? If you are Nando's, you steal the world's biggest mango.

Late last year Nando's approached its advertising agency partner, to help them come up with a big idea to launch its zesty new Mango and Lime flavour which would become a permanent fixture in  their Australian restaurants in the new year. Mango and Lime was developed for people who prefer Nando's milder PERi-PERi flavours and for existing Nando's customers who like to keep things interesting.

Leveraging the Aussie love of 'big things,' Nando's created a stunt that intrigued the public, engaged the media and built awareness and trial of the new flavour.

On Monday 24th March, residents of Bowen in North Queensland awoke to find that the three storey high Big Mango tourist attraction had gone missing. Within hours, social and news media were in a frenzy, speculating about its whereabouts.

This was amplified by security camera footage - created for the campaign - which captured glimpses of a huge crane and hooded figures headed toward the Big Mango in the early hours of the morning.

The Big Mango, which weighs around 10 tonnes, was removed between midnight and 5am on the morning in a pre-planned raid with a team of engineers and three mobile cranes with lifting capacities ranging from 20 to 60 tonnes working together.

Special harnesses and slings helped ensure the iconic tourist attraction that is visited by over 40,000 people a year was we well looked after throughout the epic operation.

The missing Mango gained immediate interest across social media becoming one of the top trending topics across Australia, where it soon became known as 'Mango Gate' and was also shared by Tourism Queensland to its 1.1million Facebook followers. Total reach across Nando's combined social channels was in the millions. Its theft was even tweeted about by WA Premier, Colin Barnett.

Bowen Tourism Chairman, Paul McLaughlin, who was involved in the project from its inception and integral to its success, fielded hundreds of media enquiries from Australia and overseas.
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